We've said it many times: 3T's headquarters is in Presezzo, not far from the city of Bergamo. This is where we have our offices and where we build our Made in Italy bikes.
Bergamo is a city that has given a lot to cycling, and not only on the industrial side. It is home to some of the best-known companies in the bicycle industry. It is also the start and finish of Il Lombardia, one of the five Monuments of the UCI WorldTour; it often hosts a stage of the Giro d'Italia; and it is the home province of Felice Gimondi, one of cycling's all-time greats. In Bergamo, cycling runs through the culture and daily life of its people.
That's why we felt we had to find a meaningful place right here, in our own city, to introduce our ITALIA White bike series.
Designed for true cycling enthusiasts
ITALIA is a range we believe in deeply. Designed for true cycling enthusiasts, it's a line of four platforms (Racemax ² Italia, Ultra² Italia, Extrema Italia, and Strada Italia), bikes built with our proprietary Filament Winding and RTM (Resin Transfer Molding) technologies and equipped with components that offer the best value for performance.
3T ITALIA bikes are made for riders who look for efficiency, performance, and consistency. The result of our work with the ITALIA series is an unmatched combination of effectiveness, strength, and style.
White is style
Style, precisely. We were looking for a way to celebrate modernity and minimalist elegance.
So we created a line across the ITALIA range, with every platform painted in Perla White, a classic color in cycling.
White is boldness. Minimalism. Purity. White is timeless style, classic and modern at once.
In our city, we went looking for a place that celebrates light, shadow, and the essential nature of clean white lines. The choice could only be the Palazzo della Libertà in the square of the same name, perhaps Bergamo's most important Futurist work of the 20th century.
White is beauty
Built between 1937 and 1940 to a design by architect Alziro Bergonzo, the Rationalist-style building was meant to celebrate strength, order, and modernity. Setting its political past aside, we simply wanted to celebrate the elegance and beauty of our bikes, and we rode around the building taking photos.
Clad in white Zandobbio marble, the building today houses the offices of the Prefecture and the courthouse, as well as a large auditorium that hosts cultural events for the city.
Its rectangular form, with an imposing portico of twelve pillars, creates an austere setting and an interplay of light and shadow that photographer Matteo Grava sought to capture. A perfect set to celebrate the essential nature and boldness of the ITALIA White bikes.
It's hard to resist the urge to ride one, no?
3T ITALIA RANGE
Color: Perla White
Groupset: SRAM Rival XPLR 1x13 or Sram Force XPLR 1x13 or Campagnolo Record X 1x13
Wheels: 3T Discus 45|40
Cockpit: 3T Aeroghiaia Integrale LTD + More² stem
Groupset: SRAM Rival/GX Eagle AXS 1x12 or Sram Force XPLR 1x13 or Shimano GRX Di2 1x12
Wheels: 3T Discus 45|40
Cockpit: 3T Superghiaia Integrale LTD + More² stem
Groupset: Sram Force XPLR 1x13 or Shimano Ultegra Di2 2x12 or Shimano Dura-ace Di2 2x12
Wheels: Fulcrum Shark 42 or 57
Cockpit: 3T Aeroflux Integrale LTD + More² stem
