Some brands look back. Others create a commemorative color or a limited edition inspired by nostalgia. When we started working on the Primo2 WPNT 10th Anniversary, we wanted to take a different approach. Rather than celebrating the past, we wanted to create a bicycle capable of telling the story of the last ten years while pointing towards the next ten.
The result is much more than a new paint scheme. It is a tribute to Exploro: the bicycle that introduced the concept of Aerogravel, inspired thousands of riders to explore further and faster, and eventually evolved into what we now know as Primo.
Ten Years of Exploring
When Exploro was introduced in 2016, gravel riding was already growing rapidly in the United States but was still in its infancy in Europe.
Its aerodynamic tube shapes, generous tire clearance, and road-inspired geometry challenged the traditional distinction between road and mountain bikes, introducing a new way of thinking about speed beyond asphalt. We called it Aerogravel.
At first, many riders didn't quite know what to make of it. In Europe, especially, Exploro was met with as much curiosity as skepticism.
Across the Atlantic, however, gravel racing was beginning to establish itself. Dirty Kanza had already become the reference event for this emerging discipline, and in 2017, Matthew Stephens won it aboard an Exploro. Today, under its new name Unbound Gravel, it is widely regarded as the world's most prestigious gravel race.
That victory confirmed what we had believed from the very beginning: Exploro had arrived ahead of its time.
Around the same period, we realized that Europe needed more than a new bicycle. It also needed a place where this new way of riding could be experienced, shared, and understood.
That idea became Jeroboam.
Over the years, Exploro and Jeroboam have grown together: one shaped the bicycle, the other helped shape the community around it.
A Bike That Never Stopped Evolving
Looking back today, one thing becomes immediately apparent: the original idea has changed remarkably little.
Rather than redesigning Exploro every few years, we chose to refine it continuously. Every new generation introduced meaningful improvements inspired by experience on the road and on gravel, while preserving the identity that made the bicycle instantly recognizable from the very beginning.
Along the way came updates such as the adoption of the Flat Mount braking standard, the introduction of the Fango fork, a redesigned seatpost clamp and countless smaller refinements that made the platform lighter, cleaner and easier to live with.
Eventually, Exploro became Primo.
The name changed, but the philosophy remained exactly the same: building the fastest and most enjoyable bicycle for riders who refuse to stop where the asphalt ends.
Perhaps the greatest evolution, however, wasn't technical. It came from the people who made Exploro their own. Some loaded it with bikepacking bags and crossed countries. Others raced it at the highest level of gravel competition. Some discovered it could replace both their road bike and their winter bike, while others transformed it into an elegant urban commuter.
One bicycle. Countless interpretations.
A Design That Tells a Story
The Primo2 WPNT 10th Anniversary brings all of those years together in a single graphic composition.
Every generation of Exploro has left a visible trace on this frame. Historic graphics, logos, and visual details overlap to tell the story of a platform that has evolved continuously without ever losing its identity. Look a little closer and another layer begins to emerge.
Scattered across the frame are the original production annotations: paint names, color codes and finishing specifications taken directly from the design process. From a distance, they resemble delicate graphic elements; up close, they become a visual archive of the countless decisions behind ten years of development.
The deliberately imperfect lines running across the frame are inspired by hand-drawn engineering sketches, celebrating the moment when every bicycle still exists only as an idea.
Finally, the outermost graphic layer looks not to the past but to the future, previewing the visual language that will define the next generation of Primo2 WPNT.
